Learn How Businesses Actually Get Funded
Course 1 of The CFO Academy, free and in full. Not a preview, not a webinar. The complete first course: Funding & Investment Readiness.
- ✓The major funding options, and when each one actually fits
- ✓What makes a business fundable, and what quietly makes it unfundable
- ✓What investors and lenders genuinely assess before they say yes
- ✓How funding decisions ripple through strategy, growth and cash
Four things you’ll understand by the end.
This is the same Course 1 that paying members work through. Nothing is held back or shortened.
The funding landscape
Debt, equity and the alternatives in between. What each one costs you, what it demands of you, and the stage each one suits.
What makes a business fundable
The characteristics that make a lender or investor lean in, and the ones that quietly end the conversation before it starts.
What they actually assess
What gets checked, in what order, and why the answer is rarely the thing founders spend the most time preparing.
How funding shapes the business
Why a funding decision is a strategy decision. What it does to cash, control, growth and the options you’ll have next year.
Four things you’ll be able to do that you can’t today.
Not “understand funding” in the abstract. Specific, usable, and testable in a real conversation.
Tell a lender from an investor
And say which one your business should be talking to, and why the other one would say no.
Read a business the way a funder does
Spot what makes it fundable and what quietly makes it unfundable, before anyone else points it out.
Know what actually gets assessed
What gets checked, in what order, and why it is rarely the thing founders spend the most time preparing.
See the second-order effects
What a funding decision does to cash, control and the options you will have available next year.
Why am I giving away a whole course?
Because I would rather you judge the teaching than the sales page.
Course 1 is complete and it stands on its own. Work through it, apply it, and if it changes how you think about funding, the other five courses are there. If it doesn’t, you’ve lost nothing and I’ve lost nothing.
No countdown, no upgrade wall halfway through, no card details. You get the course.
25 years of doing this, not writing about it.
“Mohamed is highly experienced in securing finance for his clients. The level of preparation and quality of documentation was exceptional.”
“His accountancy and corporate finance background means that he knows what information is required and how to present it.”
“Mohamed brought creativity and flair to the SME deals he was handling. A man of integrity who demonstrates professionalism.”
This is the first course. There are five more.
Course 1 stands on its own and always will. It is also the foundation the rest of The CFO Academy is built on.
- 01Funding & Investment ReadinessFree, in full, yours to keep
- 02Investment Teasers & Financial Communication
- 03Business Planning & Commercial Strategy
- 04Pitch Decks & Financial Storytelling
- 05Financial Modelling & Projections
- 06Investors, Capital Raising & the CFO’s Role
Work through Course 1 first. If it changes how you think, the other five are there. If it does not, you have lost nothing.
Get Course 1 now
The complete first course, in full, in your inbox. No payment details, nothing to cancel.
Start Course 1 now
Enter your details and the course lands in your inbox. After that, a short run of practical finance lessons.
Quick questions.
Is it really the full course?
Do I need to be working in finance?
Do I need card details?
How long does it take?
What happens after I sign up?
Start with the funding course.
The complete first course of The CFO Academy. Free, in full, no card details.
Get Course 1 free