Scale · Finance Function

How to Build a Finance Function for a Growing Business

Mohamed Chaudry FCCA · Group and Operating CFO · 25 years in finance · $300M+ raised and advised on · 5 exits · 8 countries

How do you build a proper finance function in a growing business?
Start by making the numbers reliable and cash visible. Then add controls, forecasting, decision support, governance and the right finance team as the business becomes more complex. Do not copy the finance function of a much larger company. Build the capability your next stage requires. For a founder-led business, the real transition is from finance that records what happened to a finance function that can support decisions, investors, boards and growth without everything depending on the founder.

The Finance Setup That Got You Here May Not Get You There

Almost every successful founder-led business reaches this point.

Early on, finance is deliberately simple.

The founder knows the numbers. A bookkeeper or outsourced accountant keeps the records straight. A spreadsheet tracks cash. Decisions happen quickly because the founder holds most of the context in their head.

That can work extremely well.

Then the business grows.

There are more people, customers, entities, markets, investors and decisions. The founder cannot personally reconcile every number or approve every payment. The board wants better information. Forecasting becomes harder. Cash moves faster. The business may be preparing for institutional capital.

The finance setup does not necessarily fail dramatically.

It simply stops being good enough for the decisions the company now has to make.

Mohamed’s Finance Function Principle: do not build the finance function your company needed yesterday. Build the capability its next stage will require.

What Does It Mean to Institutionalise Finance?

Institutionalising finance means moving financial knowledge and control out of the founder’s head and into a reliable operating system for the business.

That does not mean bureaucracy.

It does not mean hiring a large finance department.

It does not mean buying an expensive ERP because the company has reached an arbitrary revenue threshold.

It means the business can answer important financial questions reliably without depending on one person.

If the answer to several of those is no, the business has probably outgrown its current finance setup.

Mohamed Chaudry’s Finance Function Maturity Framework

I think about finance-function development as seven connected capabilities.

01 · Reliability

Can We Trust the Numbers?

Close the books consistently, reconcile the underlying data and create one dependable version of financial performance.

02 · Cash Visibility

Can We See Trouble Coming?

Build short-term and medium-term cash visibility so management knows the runway and timing of financial pressure.

03 · Control

Can the Business Delegate Safely?

Put proportionate controls around payments, purchasing, revenue, payroll, access, approvals and financial responsibility.

04 · Forecasting

Can We See What Happens Next?

Move from historic reporting to driver-based forecasts that show management the likely financial consequences of current decisions.

05 · Decision Support

Do the Numbers Change Decisions?

Turn reporting into analysis of drivers, implications, options and actions rather than sending management another pack of historical numbers.

06 · Governance

Can Investors and the Board Rely on Finance?

Create the reporting cadence, accountability and financial discipline expected by boards, lenders and institutional investors.

07 · Team

Who Should Own Each Layer?

Build finance capability appropriate to the company’s stage, from bookkeeping and control through FP&A, Finance Director and CFO leadership.

Reliability → Cash Visibility → Control → Forecasting → Decision Support → Governance → Team.

1. Start With Reliable Numbers

Do not start finance transformation with dashboards.

Start with whether the underlying numbers are right.

A growing business needs a predictable monthly close and clear ownership of the core reconciliations.

At minimum, I want confidence around:

The management accounts should reconcile to the accounting system.

Management should not have one revenue number in the finance pack and another in the commercial dashboard without understanding why.

Mohamed’s Reliability Rule: do not build sophisticated analysis on numbers management does not trust.

2. Build Real Cash Visibility

A profitable business can still run out of cash.

That becomes more important as the company grows because cash timing becomes more complex.

Customers may pay later. Inventory may increase. New markets require investment before revenue arrives. Hiring happens ahead of growth. Tax, debt and capex create large periodic movements.

A growing company normally needs two views of cash.

View Purpose
Short-term cash forecast Understand receipts, payments and liquidity over the coming weeks
Integrated longer-term forecast Understand runway, growth investment and future capital requirements

The objective is not simply to predict the closing bank balance.

It is to give management enough warning to change the outcome.

3. Add Controls Without Creating Bureaucracy

Founders sometimes resist controls because they associate them with large-company bureaucracy.

Poor controls are not entrepreneurial.

They are simply risky.

As the business delegates, it needs proportionate control over:

The appropriate control environment for a £10m founder-led company is not the same as for a listed multinational.

That is the point.

Controls should match the risk.

Mohamed’s Control Rule: the purpose of a control is to let the business delegate safely, not to stop the business moving.

4. Move From Budgeting to Real Forecasting

Historic accounts tell you what has already happened.

A scaling company also needs to understand what is likely to happen next.

The forecast should connect financial outcomes to business drivers.

Business driver Financial consequence
Sales pipeline and conversion Revenue
Pricing Revenue and margin
Customer retention Recurring revenue
Headcount plan Payroll and cash
Supplier pricing Gross margin
Customer payment terms Working capital and cash
Expansion Investment and funding requirement

A useful forecast also includes scenarios.

Management should understand the base case, downside and the assumptions that would move the company from one to another.

5. Turn Finance Into Decision Support

This is where the finance function starts behaving differently.

Instead of reporting:

Revenue is 8% below budget.

Finance asks:

The report becomes the beginning of the conversation rather than the end.

Mohamed’s Decision Rule: finance has not finished the analysis until management understands what the number means for the decision.

What Should a Management Finance Pack Contain?

The exact pack depends on the company, but a growing business will usually need some version of:

Section What management needs to know
Executive summary What changed, why and what requires a decision
P&L Actual vs budget or forecast with material drivers
Balance sheet Working capital, debt and material balance-sheet movements
Cash Liquidity, runway and upcoming pressure points
Forecast Latest expected outcome rather than the original plan
KPIs Operational measures that explain financial performance
Risks Material financial and operating risks
Actions What management needs to decide or do next

More pages do not make the pack better.

A good pack reduces the time required to understand the business.

6. Build Governance Before Investors Force You To

A funding round often exposes the gap between entrepreneurial finance and institutional finance.

An investor will expect reliable reporting, forecast discipline, documented assumptions, board-quality information and financial controls.

If those only start being built after diligence begins, the company is already behind.

The better approach is to build toward institutional standards as the business approaches institutional capital.

That does not mean pretending to be a public company.

It means being able to answer investor questions with evidence rather than reconstructing the answer after they ask.

Mohamed’s Investor Test: could a serious investor or buyer look under the bonnet tomorrow and trust what they find?

7. Build the Finance Team in the Right Order

A common mistake is solving every finance problem by hiring a more senior person.

Seniority should match the work.

Role Primary value
Bookkeeper / Accountant Accurate transaction processing and accounting
Financial Controller Close, reporting, controls and accounting ownership
FP&A Forecasting, analysis and planning
Finance Director Broader commercial finance leadership
CFO Capital, strategy, board judgement, scale and transactions

A £10m company may need a strong controller and periodic CFO leadership.

It may not need a full-time CFO.

Another company at the same revenue may be raising institutional capital, entering three countries and considering an acquisition.

That company may need significant CFO leadership immediately.

Revenue alone does not determine the structure.

Complexity and consequence do.

What I Learned Building Finance Across Eight Countries

As Group CFO of a business scaling rapidly across eight countries with more than 900 people, a substantial part of my job was exactly this transition.

The business was entrepreneurial and growing quickly.

Finance had to mature without slowing that growth down.

The lesson was that institutionalising finance is not one giant project.

It is a sequence.

You build the reporting the business needs now.

Then the controls required as delegation increases.

Then forecasting as capital allocation becomes harder.

Then governance as boards and investors require more.

Then you strengthen the team so the function no longer depends on the CFO personally producing everything.

Trying to build the finance function of a £100m company when you are at £10m creates cost and bureaucracy. Waiting until £100m to build it creates chaos. The skill is knowing what the next stage needs.

A Practical Finance Function Maturity Model

Stage Typical finance setup What needs to change next
Founder-led Bookkeeper, accountant, founder-held spreadsheets Reliable reporting and cash visibility
Managed finance Controller ownership and predictable close Controls, forecasting and analysis
Scaling finance Controller plus planning and commercial support Decision-grade reporting and stronger governance
Institutional finance Clear ownership across control, planning and leadership Board, investor and transaction capability
Strategic finance Finance influences capital allocation and business strategy Continuous improvement as complexity grows

These are not rigid revenue bands.

They describe capability.

Do You Need a Full-Time CFO to Build This?

Not necessarily.

In many founder-led businesses, the design and build phase is more CFO-intensive than the steady-state function that follows it.

For example:

That can make institutionalising finance particularly suitable for an interim or defined Operating CFO mandate.

The company gets experienced CFO judgement for the difficult build phase without automatically committing to a permanent CFO structure before it needs one.

What Not to Do

1. Buy Software Before Fixing the Process

A new system can automate a bad process just as efficiently as a good one.

2. Build Dashboards on Unreliable Data

Better presentation does not make the underlying numbers more accurate.

3. Hire a CFO to Do Controller Work

Get the accounting foundation right and use senior finance leadership where judgement is actually required.

4. Copy a Much Larger Company’s Finance Function

Build for the next stage, not for a theoretical future organisation.

5. Wait Until the Fundraise

A serious investor will expose weak reporting, inconsistent KPIs and unreliable forecasts quickly.

6. Make Finance Responsible for Every Number

Finance should establish the framework, but commercial and operational leaders must own the business drivers they control.

Mohamed’s Finance Function Pressure Test

Reliability

  • Do we close on a predictable timetable?
  • Do management accounts reconcile?
  • Are KPI definitions consistent?
  • Does management trust the numbers?

Cash

  • Do we have a reliable short-term cash forecast?
  • Can we see future funding requirements?
  • Do we understand working capital?
  • Would we see a liquidity problem early enough to act?

Control

  • Are payment and purchasing authorities clear?
  • Are system permissions appropriate?
  • Can the founder delegate without losing financial control?
  • Are material risks owned?

Forecasting

  • Is the forecast built from operating drivers?
  • Do we update it when reality changes?
  • Do we have a credible downside?
  • Does the forecast connect to cash?

Decision Support

  • Does finance explain why performance changed?
  • Does analysis show what happens next?
  • Are recommendations explicit?
  • Does management use finance to make decisions?

Governance

  • Would the board trust the reporting?
  • Would an investor trust the financial information?
  • Could we open a data room without panic?
  • Are decisions and financial accountability clear?

Team

  • Are senior people doing senior work?
  • Do we have enough control capability?
  • Do we have enough forward-looking finance capability?
  • Does the function still depend too heavily on one person?
If the company is growing faster than these capabilities are maturing, finance will eventually become a constraint on the business.

Frequently Asked Questions

How do you build a finance function in a growing business?

Start with reliable accounting and cash visibility. Then add proportionate controls, driver-based forecasting, decision support, governance and the right finance team as complexity grows. The objective is not to copy a much larger company but to build the financial capability the business’s next stage requires.

What does it mean to institutionalise finance?

Institutionalising finance means replacing an informal, founder-dependent setup with reliable reporting, controls, forecasting, governance and clear ownership. Financial information and processes become part of the organisation rather than depending on knowledge held by the founder or one finance person.

When does a growing company need a proper finance function?

The trigger is usually when complexity starts outrunning the existing setup: reporting becomes unreliable, cash is difficult to forecast, the founder remains involved in routine finance, a board needs better information, or the company is preparing for institutional capital, international expansion or a transaction.

What should a scale-up finance team look like?

It depends on complexity rather than revenue alone. The team may combine accounting and control, FP&A or commercial finance, and periodic CFO leadership. A growing company should hire each layer when the work requires it rather than filling senior titles before the underlying need exists.

Should a growing business hire a controller or a CFO first?

If the primary need is reliable accounting, month-end reporting and controls, a strong financial controller may be the better first hire. CFO leadership becomes more important when the business faces material decisions around capital, cash, strategy, scaling, investors or transactions.

Do you need a full-time CFO to institutionalise finance?

Not always. The design and build phase can be handled through an Operating, interim or fractional CFO mandate, with a controller or Finance Director running the function once the architecture, processes and governance are established. The appropriate model depends on the company’s ongoing complexity.

What financial controls does a growing business need?

Controls should match the company’s risk and stage. Typical areas include bank access, payment approval, purchasing, supplier setup, customer credit, expenses, payroll changes, contracts, journal entries and financial-system permissions. The goal is safe delegation rather than bureaucracy.

How do you know if a finance function is investor ready?

A useful test is whether a serious investor could review the company’s reporting, forecast, KPIs, cash position and supporting evidence tomorrow and trust what they find. If the company would need to reconstruct or reconcile basic information during diligence, the finance function is not yet fully investor ready.